Marketing Distinctive Tourism Products

The Signature Portfolio - Marketing Distinctive Tourism Products!

We at The Signature Portfolio are a husband and wife team with extensive knowledge of the tourism industry. Louis van Tonder (owner) has been actively involved in the tourism industry since the late seventies!

When considering our services, two advantages are immediately obvious: - The fact that we know the tourism industry inside-out, and perhaps more important, the fact that we are based and live in the USA!

The Signature Portfolio strives to create a portfolio of ‘best in class’ tourism experiences, from a rustic bush camp to a state-of-the-art private villa. The portfolio is specially selected and carefully maintained.

All the properties have a unique charm that appeals to the discerning traveler. We are extremely proud to be associated with each and every of the members in our portfolio, and share this with agents during our extensive sales and marketing activities.

Personal attention is our trademark. We meet with each of our members at least twice on an annual basis, to ensure we are up to date on their latest developments as well as their surrounding areas.

Our goal is to provide effective, affordable representation services focused on getting your product in front of US tour operators who can and will sell it. While good, old fashioned product trainings to tour operators are at the core of our services, our robust marketing plan includes proprietary processes for ongoing communications and generating strong relationships between these travel companies and your travel product to ensure long-term results from the US market.

The Signature Portfolio undertakes the following activities for our members:

• Meetings and presentations of the product during regular sales visits or during special exclusive sales visits where we would accompany you.
• Accompany tour operators on their own sales trips where we can jointly promote the product.
• Plan email and drop mail sales campaigns.
• Telesales.
• Ensure the product is included in brochures, itineraries and other literature.
• Negotiate with tour operators and others on your behalf.
• Assist in producing the right material for the occasion, according to mailing and exhibition requirements.
• Distribute material.
• Arrange for key players to visit and familiarize themselves with the product.
• Maintain contact with tourist offices and embassies to ensure your product is promoted by them at every opportunity.
• Membership of important trade associations.
• Attend functions, meetings and travel trade and corporate events on your behalf.
• PR Support and Media Contacts - Focused editorial coverage / organization of press familiarization trips.
• Social media marketing and networking is the way forward - use our team's expertise in building an entirely new fan base for you and expand your sphere virally.
• Joint promotional actions with the partners from other industries, presence in events for members, organized by travel agents and lifestyle magazines.
• Presentations of client’s property to the corporate accounts of companies for private and incentive travel.
• Produce and maintain a database of key customers and opportunities.
• All the above and other matters would form part of the individually tailored and costed marketing plan.